Understand the numbers behind your business.
Practical explanations and worked examples for pricing, margins, VAT and profit decisions.
Margin vs Markup: The Difference Explained
Understand why margin and markup are different, how to convert between them, and which one to use.
Read guide →How to Price a Product for Profit
A practical way to turn costs and a target margin into a sustainable selling price.
Read guide →How VAT Works on Selling Prices
Learn how to add and remove VAT correctly and why simply subtracting 20% can be wrong.
Read guide →How Discounts Affect Profit
See why a small discount can cause a much larger drop in profit and how to assess a promotion.
Read guide →How to Calculate Your Break-even Point
Turn fixed costs and contribution per sale into the number of sales needed to cover costs.
Read guide →Setting a Realistic Profit Target
Translate a desired profit into required sales volume without losing sight of costs and capacity.
Read guide →How to Set Wholesale Prices
Build a wholesale price that leaves room for both your business and the retailer to earn a margin.
Read guide →A Simple Business Pricing Checklist
Seven things to check before settling on a product or service price.
Read guide →How to Price a Service for Profit
Turn time, overhead and capacity into a sustainable service price.
Read guide →Gross Profit vs Net Profit
Understand the difference between profit on a sale and profit after running the business.
Read guide →Contribution Margin Explained
Learn how contribution helps with break-even, pricing and target-profit decisions.
Read guide →How to Calculate ROI
A straightforward guide to return on investment for business decisions.
Read guide →How to Raise Prices Without Guessing
Model a price increase using margin, customer value and sales-volume scenarios.
Read guide →Average Order Value: A Practical Guide
Understand AOV and how it connects to revenue and profitability.
Read guide →How to Calculate Cost Per Unit
Spread production costs sensibly across the units your business makes.
Read guide →How to Measure Sales Growth
Calculate growth correctly and put percentage changes in context.
Read guide →How Commission Changes Your Real Selling Price
Understand the impact of commissions on revenue and margin.
Read guide →Small Business Pricing: A Practical Framework
A reusable framework for setting prices without relying on guesswork.
Read guide →A Beginner’s Guide to Unit Economics
Use revenue, variable cost and contribution per customer or sale to understand a business model.
Read guide →How Many Sales Do I Need to Hit My Goal?
Translate a revenue or profit target into an actionable sales number.
Read guide →How Payment Fees Affect Your Margin
Account for card and transaction fees when modelling product profitability.
Read guide →When Should You Use Margin or Markup?
Choose the right percentage for pricing, reporting and supplier conversations.
Read guide →Pricing Scenario Planning for Small Businesses
Compare price, volume and cost scenarios before making a change.
Read guide →Revenue vs Profit: What Business Owners Should Track
Why growing sales does not always mean growing profit.
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