Know your producer margin
Your wholesale price must first cover your unit cost and leave the gross margin your own business needs.
Leave room for the retailer
Retailers usually need their own margin. Work backwards from their target margin to estimate the shelf price implied by your wholesale price.
Model the non-obvious costs
Freight, samples, returns, payment terms, commissions and minimum order quantities can all change the economics. Treat the first calculation as a decision model, not a final quote.
ProfitMaths guides provide general educational information, not personalised accounting, tax, legal or financial advice.